A brand recognition strategy aims to generate familiarity and name recognition so that potential customers think about the brand when they are ready to make a purchase. Here, 16 members of the Forbes Agency Council share their best tips for making your brand more visible and recognizable. Remarketing is a professional strategy to increase brand awareness. Why? Remarketing involves showing ads to users who visited your site but left before converting.
Remarketing ads are placed all over the web, on the sites that your customers visit. Soon they'll see your business everywhere: on their favorite blogs, while shopping online, etc. This gives the impression that your brand is much larger (and has a much larger advertising budget) than it actually is. And it's a great way to increase your conversion rate.
Using native advertising is one of the most effective ways to increase brand awareness and attract new customers. Because they adapt perfectly to the content that surrounds them and are based on the credibility of the publishing sites that host them, native ads help you reach people where they're already reading and interacting. Most people can identify these brands and feel their unique environments just by taking a quick look at their logo or a fragment of their jingle. Storytelling is an incredibly powerful marketing tactic, whether you're promoting products or promoting your brand.
For some brands, awareness among the target audience increases at a natural rate in line with the growth and development of the company and its products. He created a kit that people could share on their social networks to raise awareness about the importance of mental health. But when they are shown an advertisement for a jewelry brand, aimed specifically at them because of their interest, they suddenly notice. It's a brilliant campaign because the reputation isn't created by the HubSpot brand, but by HubSpot's customers.
In addition to the previous examples of Kleenex and Dunkin Donuts, there are more companies here that have a high level of brand awareness. The brand published a series of advertisements featuring normal women with average body sizes and shapes, instead of airbrushed models. But work with your brand team or an independent graphic designer to create a symbol that you use ubiquitously in your marketing, advertising and organic campaigns. Regardless of how you measure your company's brand awareness, avoid these common mistakes when measuring brand awareness.
Another great branding strategy is to participate in local associations (this is very important for local-oriented companies, but it can also be applied to other companies). In order to achieve greater brand awareness, the more value you can add to consumers' lives, the more likely they are to remember you, recommend you and, hopefully, become customers. Every marketing campaign must be optimized to be cost-effective, and that includes brand awareness.