How CMOs Increase Brand Loyalty: Strategies and Tactics

As a seller or retailer, it is essential to focus on integrating three main marketing strategies to increase customer loyalty. Your marketing leader is responsible for ensuring consistency across all touchpoints, from messages to brand appearance. Influential Chief Marketing Officers (CMOs) understand that digital transformation is inevitable and that social networks have changed the way brands interact with their audiences. With the help of subject matter experts, these CMOs bring together resources, best practices and technologies to increase marketing effectiveness and streamline creative initiatives. For example, Coca-Cola launched a campaign to personalize their bottles with names.

To promote the campaign, they selected teen idols and asked teenagers to share photos of themselves with their personalized coca bottles. Marc Mathieu, who led the Samsung Global Marketing Center of Excellence, drove innovation and marketing excellence with cutting-edge technology across the company. As consumers consider sustainability in their purchasing decisions, CMOs have taken a step forward to ensure that their brands transmit green messages and greener products. The role of the CMO is changing as consumers are now more aware of the impact that brands have and, as a result, they hold brands more accountable for the services and experiences offered by brands. The CMO is responsible for the strategic planning and execution of all the company's marketing activities, initiatives and business processes.

Lucio, who once held the position of global CMO of HP Inc., challenged the brand to diversify its partner agencies. Having a CMO who can manage this wide range of responsibilities has never been more important. In particular, the report uses data and information to shed light on how top CMOs create better customer experiences for their brands. The marketing operations team is tasked with identifying ways and ideas to improve the customer experience and increase engagement at touchpoints. Rewards programs tend to increase retention when the frequency and frequency of transactions increase. Some believe that this is more effective than other pricing strategies because “studies show that customers “want it simple and they want it now”.

As brands reach a point where they have established brand recognition in the market, have loyal customers and are perceived as a “traditional brand”, it is essential for CMOs to focus on strategies that will help them maintain customer loyalty.