The Essential Role of a Chief Marketing Officer: A Guide for Aspiring CMOs

Aspiring to become a Chief Marketing Officer (CMO) is an ambitious goal, and one that requires a deep understanding of the role and its responsibilities. CMOs are an integral part of any organization's executive-level management team, and their primary responsibility is to drive revenue by increasing sales through marketing activities. To do this, they must develop and execute successful marketing campaigns, contact other company executives to set objectives, and create a marketing strategy that achieves those objectives. CMOs have a wide range of responsibilities, from creative influence to business strategy.

They must be able to participate in brand marketing, pricing, advertising, market research, marketing communications, project management and public relations. Additionally, they must be able to adapt their strategies to complement the organization's objectives and reach consumers in the right target market. To be successful in this position, they must have the power to accumulate and implement strong marketing capabilities. In a survey of top marketing executives, respondents almost unanimously (95%) said that revenues are the main measure of organizational growth. However, only 32% felt prepared to influence market share and only 20% felt prepared to boost gross margin, even though both areas are considered critical areas of growth for the company. The American Marketing Association (AMA) is an essential community for marketers to connect with the resources they need to succeed.

Becoming a member of the AMA is a great way for aspiring CMOs to gain access to valuable resources and knowledge. Marketing activities have changed drastically in recent years. The main storytellers have been defined by their role in promoting brand relevance and coherence, and it seems that they are not straying far from this role.