The most successful brands are often the most recognizable. Think of Nike in the clothing industry, Apple in consumer technology, and Coca-Cola in food and beverages. To increase your brand awareness, you need to be creative and use a variety of tactics. Here, 15 members of the Forbes Coaching Council share their best strategies for publicizing brands.
1.Leverage Your EmployeesYour employees are your brand's best asset. To make them effective brand ambassadors, leaders must create a culture that encourages them to proactively evangelize the organization. The process and technology come later.
2.Tell Your StoryFor larger companies, your brand story should be a combination of your mission statement and your story. This will help customers understand what you stand for and why they should choose you.
3.Conduct ResearchNikos, part of the customer research team, focuses on helping brands discover information to achieve their objectives and open up new opportunities for growth.
4.Measure Brand MetricsMany brand marketers struggle to accurately measure their brand metrics.
To get an overview of your success, analyze all the platforms together and compare baseline figures with current results.