What is the strategic role of the chief marketing officer?

More specifically, the CMO is the executive in charge of developing the corporate advertising and branding strategy, as well as communication with customers. As the organization's highest marketing position, he oversees these functions across the company's product lines and geographical regions. A company's CMO is responsible for increasing revenues and driving sales through marketing campaigns and tactics. The CMO reports directly to the executive director (CEO) in most organizations and is part of the executive leadership team.

The marketing director can play an important role in your senior management team. The term CMO reflects the growing importance of senior management figures, such as the chief financial officer, the chief information officer and the chief information security officer, known collectively as high-level executives. Their role is to bring their specialized knowledge to other board members who have to make strategic decisions in an increasingly complex business environment. CMOs are often found in companies that have strengths in innovation and branding, although a 2004 survey by consulting firms Booz, Allen and Hamilton revealed that less than 50 percent of Fortune 1000 firms employed CMOs.

These other functions aren't good or bad; they just create the need to define roles and responsibilities within the organization and can make it more difficult for CMOs to clearly communicate the value of marketing. This training system would allow marketers to understand the dynamics of corporate strategy and would also allow them to effectively harness collective internal resources to ensure profitability and optimal results. CMOs provide an understanding of markets and customers that can help your senior management team make decisions about the markets or segments to enter, the products to develop and the companies to turn to as partners. Given these underlying challenges, it is often difficult for the CMO to convince top management of the marketing department's ability to properly allocate resources and contribute meaningfully to the company's growth.

Senior management must constantly evaluate their strategic decision in the context of customer feedback: what customers value and how customers can help the company create value together. This requires an understanding of branding, business development, digital marketing, customer service, market research, public relations, and other disciplines. Its role is critical to marketing performance, but it also affects an increasing number of business processes. The CMO helps the company achieve these three objectives through specific marketing campaigns and initiatives.

When the marketing department is responsible for ultimate responsibility, other members of the senior management team recognize its importance and allocate resources to ensure its success. There is no doubt that the role of CMO will become an increasing challenge, thanks to the expectations of supporting the reach, speed and complexity that the company requires. Being a CMO isn't for the squeamish, but there may be no other position in a position to have such a big impact. However, the marketing acumen of the boardroom executives recognized the need to constantly excite customers.

The founder has succeeded in instilling a culture that allows for constant interaction between marketing and other functions with the company. As marketing managers assume more responsibility and ownership of CX, understanding the influence they have on the company's growth is critical to succeeding in this rapidly evolving position. CMOs must lead the initiative or, at least, play an important role in CX, and that's what drives the narrative of customer service managers. Given the strong antipathy towards marketing in any company and especially among the top management team, CMOs should keep up to date and optimally use all the resources at their disposal to address some of the main complaints against marketing.