Depending on the size of your organization, you've likely heard at least one of these titles. The marketing director is the de facto head of the marketing department, where the marketing director is the leader within his part of the marketing team. A marketing manager tends to be more specialized in a specific area of the marketing team, such as PPC, SEO, or even social media. Written by Paul Manning (CEO) and Sean Walker (partner).
For any Chief Marketing Officer (CMO) to be successful, they must possess a wide range of skills. From leadership and strategic thinking to data analysis and creativity, these abilities are essential for any CMO who wants to stand out from the competition.
Hiring a fractional Chief Marketing Officer (CMO) is becoming increasingly popular among small businesses who don't have the budget for a full-time executive but still need help with their marketing strategy.
Learn about the comprehensive role & priorities of Chief Marketing Officers (CMOs). Understand how brand experience, customer experience & employee experience are interconnected & how CMOs can effectively manage their budgets.