Who is below a cmo?

Depending on the size of your organization, you've likely heard at least one of these titles. The marketing director is the de facto head of the marketing department, where the marketing director is the leader within his part of the marketing team. A marketing manager tends to be more specialized in a specific area of the marketing team, such as PPC, SEO, or even social media. Written by Paul Manning (CEO) and Sean Walker (partner).