That's why we're not surprised that 17% of marketers say that changes in marketing strategy will be the biggest challenge they'll face in the new year. When it's time to take that turn, try to gather as much information as possible about your customers, audiences, and platforms to learn how everything has changed or evolved, and then use what you've learned to determine the best course of action. For example, when a COVID-19 emergency was declared, many of our marketers interrupted communications with the public and notified them through emails or social media posts that it was because we wanted to focus on offering the most useful or valuable content that wasn't related to sales and revenues at the time. Then, while we paused, we met and conducted a market study to put ourselves in the place of the public and learn how best to help them.
Over the past year, email sellers have faced all kinds of challenges, such as low participation related to the pandemic and Apple's iOS 15 privacy protection policy affecting open tracking and strategies based on open rate. But by far, the biggest challenge that email marketers are likely to always face is gaining and retaining subscribers. In fact, our research revealed that 19% of marketers consider the growth of email and social media lists to be one of the main challenges throughout the year. By far, generating traffic and leads was almost half marked as the biggest challenge facing marketers this year.
This challenge was followed by 21% who said that providing the ROI for their marketing activities was their biggest challenge. Marketing challenges are part of the business, but how can you overcome them? We've compiled a list of the top 12 marketing challenges and the simple solutions that can eliminate them. We've compiled a list of the top 12 marketing challenges you're likely to face and the solutions that can help you. Fortunately, WriterAccess exists to help you with that.
Our content creation platform combines the efficiency of AI-powered tools with the experience of more than 15,000 writers. Find more than 15,000 expert freelance writers, publishers, content strategists, translators, designers, and more to hire. As the economy continues to absorb and recover from the aftershocks of unexpected recessions, the work of a salesperson becomes more critical to the success of the company they serve. Here, 15 members of the Forbes Agency Council share their views on what are the main challenges for marketers this year.
If you've ordered food or listened to music or read the news recently, you've most likely done so from your mobile. Not just you, according to Think With Google, more than 92.3% of users surf the Internet on their smartphones. This number will only continue to increase exponentially. Therefore, content creators around the world are reviewing and revising their processes and workflows.
They want to build first for mobile devices and then for desktop computers and other larger screens. Read more How to make your 404 page interactive with Outgrow Continue Read more 3 fundamental landing page ideas for any businessContinue. According to Microsoft's IoT Signals report, 91% of companies in Europe consider IoT solutions to be critical to business success in the coming years. The Microsoft Office 365 suite is, without a doubt, one of the most powerful tools and one of the best allies for everyone.
He told me: “My biggest challenge, and the one that all marketers face when it comes to providing ROI, is the prospect of meeting traditional KPIs in the modern workplace. Not every company will start with the same resources to cover every market you want to reach. Customers can feel overwhelmed when there are too many options available, and having so many options in the market can lead to interruptions in sales and services provided. And the rapid pace at which demand for these jobs is increasing has caused a gap in marketing skills, making it difficult to find candidates with the technical, creative and business skills necessary to succeed in digital marketing.
All HubSpot's marketing, sales, CRM, customer service, CMS, and operations software on a single platform. Well, this requires creativity, innovation, smart tools, and an understanding of current marketing trends. Of course, the fact that markets are now global means that you have greater competition in your niche, no matter what it is. However, as more marketers now focus on recruiting and retaining great talent in this era of faster movement in the workplace, training seems to have fallen to number four.
Measuring and obtaining ROI remains a vital way for marketers to understand the effectiveness of each particular marketing campaign or content. Understand the skills each of your employees has and then decide if you need to outsource some part of your marketing work. In fact, many brands are already requesting permission from users to use their data in marketing and advertising campaigns. All of this information will give you an idea of what variables you should use to calculate the ROI of your marketing campaign.