Influence marketing takes advantage of the credibility of a popular content creator to promote your brand through recommendations and paid promotions. Partnering with influencers gives you direct access to a segment of potential customers who need and want to buy your product. In its simplest form, an influencer is someone who can influence others. In influencer marketing, a form of social media marketing, brands pay that person to promote their product or service to their followers.
Influence marketing involves a brand collaborating with an online influencer to market one of its products or services. Some influencer marketing collaborations are less tangible than that: brands simply work with influencers to improve brand recognition. Influencer marketing involves brands collaborating with online influencers to market products or services. The important thing here is that online collaborators are truly influential.
They have to influence the type of people a brand wants to establish a point of contact with. Influence marketing is much more than finding someone with an audience and offering them money or exposure to say good things about you. The easiest way to take advantage of influencer marketing is to pay influencers directly for posts. There are tons of models that sell their proteins, water bottles, and similar products.
These models get paid per post on Instagram. You don't even have to be a big company for this type of marketing to be valuable. Now, it seems that we have seen influential people on social networks grow, saturate the market and even get caught up in fraud. Not long before technological advances, programmed television was practically the only means of communication that consumers had access to, and it was one of the main platforms that marketers used to advertise to the masses.
A decade ago, the field of influencer marketing was limited to just celebrities and a few dedicated bloggers. The main differentiator in the case of influencer marketing is that the results of the campaign are collaborations between brands and influencers. This is precisely what they did, asking the speakers to contribute some ideas or advice on content marketing. Instead, the Content Marketing Institute (CMI) worked with Top Rank Marketing to develop an influencer marketing campaign to spread its message.
Only 7% of companies stated that they would reduce their influencer marketing budgets or move away from them. Although influencer marketing isn't a new concept within the industry, it has become very popular in recent years. In the last 12 months, 240 new platforms and agencies focused on influencer marketing have entered the market, in addition to the 380 that did so the previous year. This type of marketing is much more powerful than it seems, so you need an influencer marketing strategy.
Of those surveyed, 89% said that the ROI of influencer marketing was comparable or better than that of other networks. The Influencer Marketing Hub is now an established website with hundreds of articles that explain the complexities of influencer marketing, along with other types of online marketing. Marketers and brands clearly believe in the effectiveness of influencer marketing, and this has led to an explosion of new content created over the past year. The one-dimensional information that comes from UTM codes and social media impressions is simply not enough for many brands to maximize the value of influencer marketing.
The results are definitely upbeat, indicating that influencer marketing is really popular today, with an upward trajectory as the preferred marketing method. Let's take a look at some successful influencer marketing tactics that will help you create a solid customer acquisition strategy.