What are the 5 main marketing strategies?

One way to increase traffic and brand recognition is through SEO (search engine optimization) and “friendship” with the algorithm. SEO involves a lot of tweaking and research (some software platforms even have built-in automation tools to help). Even so, the ultimate goal is always to increase your brand awareness, thus increasing website traffic and sales. Since many search engines, such as Google, prioritize organic and natural search results, improving SEO will go a long way to increasing your brand's reach.

In addition, the more organic SEO improves, the better your advertising campaigns will perform, since they feed on each other. SEO works in conjunction with organic search, inbound marketing, and paid advertising. Focusing on micro-influencers with more than 10,000 followers is more feasible, since you'll be targeting a niche group that is more receptive to this type of marketing. Not only is email marketing highly effective, but it can create relatively little stress thanks to marketing automation.

Because it allows you to have constant contacts in a customer's inbox, it's a harmless but persistent way to encourage and attract leads and promotions. If you use the wrong credit or debit card, it could be costing you a lot of money. Our expert loves this great selection, which includes an initial APR of 0% through 2024, an incredible cashback rate of up to 5% and, somehow, no annual fee.

The top 5 marketing strategies to pay attention to are social media marketing, SEO, PPC, email marketing and content marketing


Marketing experts know that new customers don't make decisions based on the characteristics of a new product, but rather on the benefits that that product brings them. It is essential to identify the key benefits of the products being developed: how that product best meets the wants or needs of customers. Trying to address all the different areas of digital marketing can make it difficult for marketers to stay focused. Creating (and following) a marketing strategy is essential to set the direction not only of your marketing-related activities, but also of your entire company.

If you let the 5 P's of marketing become the focus of your marketing initiatives, regardless of the specific strategies you choose, you'll still have a common goal. You can set a goal to reach a specific market share, dominate a particular channel, or reach a certain percentage of a certain type of consumer. These five fundamental principles have become the basis of a marketing mix and have been used in business since the 1940s. The brand places women of color at the center of its marketing strategies and selectively chooses partners that represent its mission.

Marketing is about connecting your company with potential customers and connecting those customers with your products. Implementing successful marketing strategies is both an art and a science, especially since you'll have to adapt each marketing method to your business and marketing needs. Here are some of the other P's that you might want to consider separating into their own specific categories when creating your marketing mix:. After creating your marketing strategy, you should choose the marketing activities that will let your target audience know more about what you offer and how the offers can meet their needs.

Product development is outside the parameters of the marketing department, of course, as is product production. Now that we've reviewed the 5 P's of marketing, it's time to apply this framework to create a successful marketing strategy. If you understand this and the journey of your audience in general, you can better discover the best way to introduce yourself to your potential customers and engage them with personalized marketing strategies. These general objectives help determine your marketing objectives, for which you are at the service of your marketing strategy.