Do you want to maximize the return on investment (ROI) of your marketing campaigns? As a chief marketer, it's essential to understand the strategies and tools available to optimize your campaigns. The initial step is to evaluate and control your campaigns. Gather data and information to recognize what worked well and what didn't, what needs to be changed or optimized, and what new opportunities or challenges you may face. Set new objectives and metrics, select new tools and methods, and calculate the new ROI for your next marketing cycle.
Accurately measuring ROI helps marketers do both. By understanding the impact of individual campaigns on overall revenue growth, marketers can better identify the right mix of online and offline campaigns. Measuring ROI consistently allows marketers to establish baselines for quickly measuring their success and to adjust efforts to maximize impact. Short-form video is an ideal place for advertising and native content.
Instagram videos generate around 22% more engagement than standard videos published on the platform. To ensure success, many brands are turning to influencer marketing. Studies show that 92% of consumers trust recommendations from influencers more than messages directly from the brand. Content marketing is also a powerful tool for brand awareness, generating leads, and creating lasting relationships with customers.
91% of B2B marketers use content marketing today. To generate a more realistic view of the impact of marketing and ROI, marketers must consider organic sales. Brand tracking refers to marketing efforts used to quantify the effects of brand-building campaigns on sales and conversions. To reach the right goal at the right time with the right content, you must identify what drives your content marketing strategy by identifying the reason for your strategy.
Even with a detailed analysis of the expected costs, it's important to have a solid content marketing strategy. An analysis tool such as the Marketing Evolution platform can help monitor performance, identify gaps or problems, and make necessary adjustments. Finally, align success metrics with the overall objective and duration of a given campaign. This will help you measure ROI more efficiently and accurately.