To become a CMO, a marketing specialist must generally have at least 10 years in marketing, with three to five years in a management position. Many marketers gain valuable experience through different levels of marketing management, often starting from the beginning as internships or assistants and growing. According to PayScale, about 49 percent of CMOs have identified themselves as “people at the end of their careers with more than 20 years of experience as CMOs.” Another 35 percent identified themselves as “experienced”, with at least 10 years of experience in the position before seeking their current position. Working with so many different departments and managing such a wide variety of marketing-related responsibilities means that you'll need a combination of technical experience and soft skills.
Learn new marketing skills through Udemy's online courses, so you can stand out as one of the best in your workplace. If you're really interested in learning about these topics and want to put yourself out there in a practical way and learn more about how to become a marketing director, check out Clever Harvey's MBA course for young people. The Bureau of Labor Statistics notes that the field of marketing managers, in general, is experiencing a growth rate of 8 percent per year. The role involves guiding the vision of an organization's marketing strategy, which requires practical work with all relevant teams.
The average annual income of a marketing director in India is 36.0 lakhs, with salaries ranging from 4.8 lakhs to 102.0 lakhs. It is also the job of the CMO to direct marketing strategies that align with the vision of other leaders and important departments of the company, such as the CEO. Regardless of their educational background, a strong track record of marketing experience is required for someone to reach a CMO position. Most chief marketing officers (CMOs) have advanced degrees in both business and marketing and are accountable to the CEO or COO.
However, this dynamic and powerful role is fully available to marketing experts with the right business experience and knowledge. If you've determined that the position of marketing director (CMO) is right for you, you might now be wondering how to get it. A successful CMO helps create, maintain and guide the marketing teams and strategies that drive revenue and engagement with a company's platform or products. In other words, the best CMOs are ultra-competent marketers who may not have the business mindset needed to play the CEO role.
An experienced marketing director (CMO) with 10 to 19 years of experience earns an average total compensation of $2,745,000. In other words, unless you can demonstrate the same years of experience or have an advanced degree to compensate.