The Chief Marketing Officer (CMO) is an integral part of the executive team, typically reporting directly to the executive director or CEO. The CMO is responsible for driving revenue and increasing sales through successful marketing campaigns and tactics. They collaborate with other high-level executives, such as the chief financial officer and chief operating officer, to create objectives for the entire company. The marketing director, who reports to the CMO, has the primary responsibility of driving revenue by increasing sales through marketing activities.
This includes market research, pricing, product marketing, marketing communications, advertising and public relations. The CMO must also have a business mindset and be prepared to influence market share and boost gross margin in order to achieve growth objectives. To do this, the CMO must be able to use data and intelligence to create breakthroughs with platforms. They must also have in-depth knowledge of the product portfolio in order to move to the next stage of growth.
However, only 6% of CMOs report that they are actively working to increase revenues in all global business activities. The CMO is a key figure in any organization and their role is essential for success. They must be able to use data and analytics to make informed decisions that will drive revenue and increase sales. They must also have a deep understanding of the product portfolio in order to move forward with growth objectives. Additionally, they must be able to collaborate with other high-level executives in order to create objectives for the entire company.